Document
TikTok引流到店:Drain traffic from TikTok to the store.
How to Skillfully Utilize Public Domain Platforms with Large Traffic to Attract Customers to Offline Stores?

Scheme Introduction

Help retail enterprises conveniently utilize the traffic of the public domain platform, lower the starting threshold of the business, improve the docking efficiency, and attract online customers to the store for consumption by establishing vouchers and product vouchers on Douyin with a daily active user base of over 700 million. During the business promotion period, Douyin subsidies can also be obtained.

Industry Background

The physical retail industry is in a difficult recovery stage. Coupled with the factors of the decline in food price increases, the pressure on the supermarket format is particularly evident. Stores generally face the challenges of a double decline in the number of customers and the repurchase rate, as well as a lack of means to attract new customers and retain existing ones. There is an urgent need for a new injection of traffic.

Solution Advantages

Lightweight docking

Invoke the coupon package system, takeout middle platform and order system of DMall OS to quickly launch the Douyin voucher business without the need for a separate adaptation to the Douyin system.

Closed-loop business full process

The Dmall OS system can support supermarkets in building coupons and selling on Douyin, as well as the entire process including store POS / self-service purchase verification, invoicing, and finance.

Help achieve low-cost customer acquisition.

Consumers purchase vouchers on Douyin and consume in the store, becoming a new way to attract new customers from Douyin and convert them into the supermarket's own digital members.

Commodity single-use coupon / multiple-use coupon function

Solve the problem that the early Douyin vouchers cannot be limited to specific products for use, enrich the marketing strategies, and promote products more flexibly and precisely.

Product Module

Intelligent Marketing
Enrich marketing strategies, accurately reach users, and provide marketing tools with perfect functions, comprehensive coverage, and simple operation.
Member System
The member growth system of refined operation
POS Cash Register
Intelligent Cashier Solution for Multiple Retail Scenarios
Self-service Purchase
A full-scene self-checkout solution tailored for digital retail.
Takeout Middle Platform
Online and offline products and inventories are synchronized in real time.

Relevant solutions

Online traffic construction
Third-party platform operation
Visitor growth
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