Document
Membership stickiness improvement
How to revitalize existing customers and explore the maximum value in the era of stock competition?

Scheme Introduction

By converting offline customers into omni-channel digital members, supplemented by rich operational means and diverse and personalized reach methods, targeted to provide members with their desired products, helping retail enterprises comprehensively lock in members, and improve the repurchase rate and customer unit price.

Industry Background

With the stabilization of the population and the peaking of the e-commerce dividend, the overall stock era of the retail industry has officially arrived. Compared with e-commerce, traditional retail enterprises are facing a more difficult defensive battle. It is like rowing against the current; if one does not advance, one will retreat. While fully expanding new channels, playing the existing cards well has become the key to consolidating the basic market.

Solution Advantages

DMALL's multi-touchpoint member acquisition

Support offline POS registration as a member, face recognition as a member, mini program/third-party platform login as a member, payment as a member, and integration of official account fans as members, etc.

Omni-channel operation and marketing

O2O, nationwide distribution, group buying, live streaming and other scenarios fully cover the consumption needs of members. There are perfect reach channels on different platforms, and the traffic is引流至私域进行精准运营(该部分未明确具体翻译需求,无法准确翻译,故保留原文).

Perfect member points and benefits

Multi-format and multi-channel points are interoperable with unified settlement and clearing. The value of points is reflected through the consumption gameplay of points to attract members to earn points.

Rich and flexible prepaid cards / delivery vouchers

Fine-grained prepaid card / delivery voucher management system, fully integrating online and offline scenarios, superimposed with member rights and interests, combined with marketing strategies to enhance the shopping experience of members and promote consumption growth.

Commodity and service efficient iteration

Search for products that members desire through methods such as no search results and feedback on search suggestions, and quickly list them. Conduct NPS surveys based on purchase and usage scenarios to quickly identify problems and solve them in a closed loop to nip potential member experience issues in the bud.

Product Module

Membership System
The member growth system of refined operation
Smart Marketing
Enrich marketing strategies, precisely reach users, and provide marketing tools with complete functions, comprehensive coverage, and simple operation.
Prepaid Card
Full-scenario prepaid card system, making enterprises more worry-free and customers more convenient.
WeChat Private Domain
A private domain member marketing tool for one person to operate thousands of groups.
Category Management
Efficiently create a competitive product portfolio

Related solutions

Visitor growth
Online traffic construction

Multi-format Membership Integration

Relevant cases

All-format Digitalization
Integrate and promote the construction of Digital Yinchuan.
Learn More >>
Comprehensive Digitalization
Help Chongqing achieve high-quality development
Learn More >>
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