Category Management

Category management

Efficiently create a competitive product portfolio

Product Overview Product Advantages Product Function

Product Overview

The model that divides the products into different categories and manages each category as a basic unit of the company's business strategy, focusing on meeting consumer demands.

Product Advantages

Category width

Build the category structure based on consumer preferences.

Category depth

Segment into shelf groups for better consumer demand fulfillment

Product life cycle

Maintain efficient dynamic product rotation and timely business linkage, with automatic status changes to improve product management accuracy, timeliness, and fairness

Product Function

Width management

Build a competitive product structure with a three-tier category system, providing industry reference data to help retailers create efficient product assortments.

Shelf group management

An effective tool for in-depth management, combining product and shelf group configurations to meet customer needs and optimize store layout, reducing category management costs.

Lifecycle management

Manage products through all four stages: introduction, growth, maturity, and decline, using tailored strategies for each phase to increase revenue and reduce costs dynamically.