Comprehensive Digitalization Helps Chongqing Achieve High-Quality Development

Digital Chongqing

Build an integrated online and offline platform and fully promote digital construction.

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Chongqing Department Store is the leading retail enterprise in the western region. In recent years, Chongqing Department Store has based itself on the retail main business, and joined hands with DMALL to promote the comprehensive digitalization of the supply chain and business format chain. It has been constantly reforming and innovating, consolidating and improving its core competitiveness, stimulating the internal vitality of the enterprise, maintaining a stable business performance, and its main business indicators rank among the forefront of A-share retail listed companies. Chongqing Department Store is also an important livelihood supply guarantee enterprise in Chongqing. The accelerated advancement of digital construction by Chongqing Department Store is of milestone significance to the development of Digital Chongqing.

Background and Issues

Multiple systems are operating in parallel, making it difficult to achieve data synergy.

Store management, logistics system, finance and other various businesses each have an independent ERP. The operation of switching between systems is cumbersome, and the data forms isolated islands, unable to produce a synergy effect.

The business formats are complex and diverse, the members cannot be uniformly managed, and the consumer experience is not good.

It covers four different business formats: supermarket, department store, electrical appliance, and auto trade. The member points and prepaid card services of each business format are not interconnected, and the business formats cannot be effectively linked. The consumer rights and interests have not been maximized, and the experience is not good.

Scheme and Effect

Fully switch to the DMallOS system, and the initial construction of the digital carrier has been completed.

Stores, headquarters, and logistics are switched from multiple systems to the unified DMall OS system. The system is integrated, and the data accuracy and timeliness are higher.

Multi-format digital integrated operation, and a breakthrough has been made in online sales.

Build an integrated online and offline platform, complete and launch a multi-format integrated APP, and achieve digital integrated operation of multiple formats including department stores, supermarkets, electronics, and automobiles. In Q1 2023, the company's membership reached 20 million people, and online sales exceeded 2.8 billion yuan.

The prepaid card system was launched, increasing the card sales by 148% and breaking through the current situation of group buying.

The annual sales volume of prepaid cards has significantly increased by 148%. Among them, 51% of the prepaid cards were purchased by C-end consumers, breaking the industry status quo that was mainly dominated by enterprise group buying.

Logistics management improves efficiency, and the inventory turnover days are reduced to 28 days.

The system is unified, the accounting is consistent, and the data is synchronized. By using DMall OS logistics management and inventory management, a closed-loop of the entire process management is achieved, improving efficiency. The inventory turnover days have decreased from 48 days to 28 days.