Document
Smart Lock
Efficiently manage shopping cart assets
Company B is a large-scale chain supermarket company that has been in business for many years. In order to improve the efficiency of asset management and the shopping experience of consumers at the same time, through cooperation with DMALL, the shopping carts in the supermarket have been intelligently transformed to realize the monitoring, recording and analysis of the usage data of the shopping carts, which not only improves the management efficiency of the shopping carts, but also ensures the safety of assets. This case was selected into the 2020 CCFA Retail Risk Management Case Collection.

Background and Issues

Manual management is inefficient.

The store needs to be equipped with a large number of shopping carts, but the recycling and inventory need to be handled by dedicated personnel, which is time-consuming and laborious. In addition, only when the asset inventory is conducted can the store find out whether there are any shopping carts lost.

Cannot be precisely configured

The store is unable to grasp the usage status of the shopping carts, the usage volume in different time periods, and the malfunction situations in real time. As a result, it is impossible to predict the actual demand. This leads to problems such as idle or insufficient shopping carts, low usage efficiency, and the need for a large one-time investment, increasing the enterprise's costs.

Consumer experience is poor.

During the peak period of store customer flow, if the staff do not tidy up in time, the situation of "no carts available" may occur. In addition, the random parking of shopping carts will also bring safety hazards and affect consumers' shopping experience.

Solution and Effect

Shopping Cart Intelligent Upgrade
After this supermarket completed the intelligent transformation of shopping carts in all its stores, the overall number of shopping carts decreased by approximately 30%, optimizing asset allocation and improving management efficiency.
Equipment Management and Monitoring
The operation status of the shopping carts is monitored in real time through the equipment management platform. Customers use the DMALL APP to scan the QR code of the smart lock of the shopping cart to pick up the cart. The member information is associated with the shopping cart, and the APP reminds customers to return the cart to the designated parking spot for self-service. In the stores where the smart lock shopping carts are launched, 85% of users have developed the habit of consciously returning the carts.
Improve efficiency
The smart lock shopping cart can also be observed through the data platform, including the usage status, the number of users, the number of usage times, and the turnover rate of the shopping cart. These indicators provide decision-making support for supermarket stores to help them determine the reasonable allocation quantity of shopping carts. The system can also automatically take inventory of the number of shopping carts weekly, reducing the time consumption of staff in the inventory and improving efficiency.
Online and offline integrated marketing
The smart lock shopping cart can also help supermarkets and hypermarkets achieve integrated online and offline marketing. When consumers use the DMALL APP to unlock and enter the supermarket or hypermarket, according to the store's operating conditions, the unlock interface can recommend promotional items to guide customers to make purchases. After returning the cart, the DMALL APP will push shopping vouchers based on customers' consumption preferences to increase the repurchase rate and enhance the brand's marketing power.

Relevant solutions

Intelligent Parcel Locker
Intelligent Shopping Cart
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