Franchise management system，Optimizing the franchise process and efficiently managing franchisees

Franchise Management System

Optimizing the franchise process and efficiently managing franchisees

Company G is an international chain convenience store brand with a long history. In order to strengthen the headquarters' management of franchisees and optimize the franchise process, it cooperates with DMALL to use the franchise management system. Based on digitalization, a dedicated information file that runs through the entire life cycle of franchisees is established to manage franchisees efficiently and orderly.

Background and Issues

Long franchise process and slow approval

From submitting the application to approval, the process is long and involves many intermediaries, with a lack of transparency.

Loose management and no real-time communication

The headquarters has loose supervision of daily operations at franchise stores, with no real-time communication or understanding of the situation.

Increasing labor costs as the number of franchisees grows

With the growing number of franchisees, labor costs fluctuate, and achieving optimal economies of scale becomes difficult.

Scheme and Effect

Full process digitalization, speeding up the entry process

Franchisees can complete the entire process online, from submitting qualifications for entry to approval, contract signing, and more, all through a mini-program.

Online store management with over 95% daily inspection completion rate

Franchisees can manage stores in real-time through their personal accounts on mobile devices, track store performance, and follow up on reported issues.

Settlement cycle reduced by 13 days, with 60% improvement in labor efficiency

By replacing manual settlement with electronic reports and statements, the settlement cycle is shortened by 13 days, and labor efficiency improves by over 60%.