Xinhua Department Store covers nearly 10 business formats including department stores, comprehensive shopping centers, supermarket chains, electrical and communication chains, logistics, commerce, and property. It serves both C-end consumers and B-end customers such as the government and enterprises, featuring regional concentration, diversified business formats, complex models, and rich customer groups. In recent years, Xinhua Department Store has based on the retail main business and joined hands with DMALL to promote the comprehensive digitalization of the supply chain and business format chain, continuously reform and innovate, and consolidate and enhance its core competitiveness. Xinhua Department Store is a regional retail leader that occupies more than 70% of the market share in Yinchuan and is also an important livelihood supply guarantee enterprise in Yinchuan. Its accelerated promotion of digital construction is of milestone significance for the development of Digital Yinchuan.
Omni-channel Member 
