Multiple stores and business districts. Supporting differentiated operations

DMALL LITE - FIT

Build a complete membership system to meet the differentiated operation requirements of multiple stores.

J is a local retail supermarket chain enterprise in a county under the jurisdiction of a city in Hunan Province, with a total of 6 stores. Through DMALL LITE, it has established a standard supermarket business and digital SOP, while solving the problems of differentiated operation of multiple stores for merchants and data security guarantee.

Background and Issues

System and data security issues

The previous system was deployed locally, with server resources frequently being maxed out, leading to operational lag.

Weak online capabilities for documents and business

Previously, related business and documents were handled through paper forms and offline processes, resulting in low efficiency and uncontrollable business operations.

Stores could not achieve differentiated operations

With different sales categories and business districts in multiple stores, the ability to manage product differentiation was weak.

Simplistic membership system

The membership system was relatively simple, with limited functionalities and benefits modules. As the number of stores and consumer traffic increased, it became difficult to keep up.

Solution and Effect

Cloud-native, highly available, ensuring system and management security

Through a compliant and secure system, the entire development process is managed, ensuring the protection of data across its lifecycle—from collection, transmission, storage, processing

Complete membership system, improving engagement and repurchase

Through the integration of online and offline touchpoints via the Dmall Lite platform, a dual-channel (points and growth value) membership system has been established,