Enterprise purchasing system

End-to-end management and one-stop service driving METRO's B2B business to stay ahead

Metro China has more than 100 stores in over 60 cities. It is not only a leading warehouse membership store in China, but also occupies a crucial position in the B-end commercial membership market, with over 1,000 exclusive customer managers. For decades, it has been providing high-quality goods and services to customers including many international chain five-star hotels. In order to better serve enterprise customers in the digital era, it has collaborated with DMALL to fully launch the Dmall OS Enterprise Purchase System, realizing the full-process onlineization of enterprise group buying and employee welfare businesses. This meets the sales needs of the omni-channel and multi-scenario, enhances the customer experience and stickiness, and the annual revenue scale of the B-end business exceeds 5 billion yuan.

Background and Problems

Urgent need to improve efficiency in enterprise client development and management

Lacked an efficient, standardized mechanism and tools for lead collection, exploration, conversion, and management

Fragmented enterprise client management platforms

Severe data silos and high application complexity

The business process lacks an online management platform.

The processes for serving different enterprise clients vary significantly, with product selection, pricing, reconciliation, and invoicing heavily reliant on offline communication.

B2B operations add complexity to the supply chain, making it difficult to meet personalized demands.

B2B operations involve distinct order, picking, and delivery workflows, yet the efficiency in flexibly catering to B2B and B2B2C needs for enterprise clients and their employees remains low.

Scheme and Effect

Manage the entire B2B business lifecycle—before, during, and after operations

Covers the full process, from enterprise client development, opportunity management, and client operations to product selection, pricing management, and bulk sales

An integrated enterprise client platform

Provides full lifecycle management for seamless client engagement

Full-process digitalization and real-time operations

Corporate group buying and procurement for employees (such as gifts offered during festivals) are fully managed through a digital platform.

Integrated supply chain and one-stop procurement services

Employs diverse inventory sales strategies and seamlessly coordinates order generation, picking, and delivery to customer, ensuring on-time and accurate deliveries.

Omni-channel Member

Omni-channel E-commerce

Store Management

Commodity Management

Supply Chain Management

Headquarters Management

DMALL AIoT

DMALL LITE

Member Marketing

Store operation

Supply Chain Management

E-commerce business

Headquarters Management

Store Solution

Headquarters Management Solution

Urban Solution

Supply Chain Solution

Growth-oriented Retail Case

Background and Problems

Scheme and Effect

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